Historic online gaming overhaul: ADM approves 46 operators to shape the future landscape

The online gaming sector in Italy is poised for a significant shift. The initial phase of awarding new licenses by the Customs and Monopolies Agency (ADM) has concluded, with a select group of just 46 operators advancing. Esteemed participants like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas are among those progressing. This decision is deliberate: by favoring entities with proven technological and financial stability, the focus shifts towards cultivating a more secure, open, and accountable marketplace. The implication is evident: the path forward for Italian gaming is reserved for those committed to delivering superior quality and robust player safeguards.

A brisk schedule for transformation

The clock is already ticking. Existing licenses will cease to be valid on September 17, 2025, though a short-term continuation might be granted until the 30th of that month. In the interim, ADM will finalize its technical and financial evaluations of the chosen firms by July. Successful candidates must then promptly remit the initial concession fee installment of 4 million and demonstrate they possess a minimum of 3.7 million in readily available capital. Agreements will be executed during August and September to prevent any interruption in service, ensuring the seamless operation of the gaming apparatus.

Technology at the center of the new era

The transformation extends beyond paperwork: chosen operators must implement cutting-edge digital infrastructure that connects seamlessly with ADM’s protected platform. A six-month transition phase is set, aiming for complete deployment by March 2026. During this interval, legacy and modern systems will run in parallel, ensuring uninterrupted service for users. Upon completion, the firms are required to submit the second licensing payment – 3 million euros – finalizing their formal integration into the new age of regulated gaming.

Enhanced player safeguards and more rigorous guidelines

A central aspect of the reforms focuses on the administration of player accounts. Users will gain the ability to migrate their accounts to a new licensed operator, provided they adhere to fiscal regulations and obtain the necessary approval beforehand. Licensed operators that lose their status must fully deactivate all user accounts by August 17, 2025, ensuring the reimbursement of all customer balances. Any unclaimed funds remaining after a two-month grace period will be transferred to the State Treasury. Furthermore, the submission of detailed weekly reports on account transactions will become compulsory, and all firms must convert to S.p.A. status before they can finalize concession agreements. The objective is unequivocal: to foster a more transparent, secure, and sustainable marketplace, while maintaining a strong commitment to promoting responsible gaming.